I had the opportunity to speak to Imagine K12‘s 2nd cohort today on how to approach marketing/distribution in edtech, which for me centers around building community, empowering product evangelists and engaging teachers/parents to help share your story. I’m happy to share my slides and would love to hear from anyone who has had particular success engaging with their user community to grow their brand and user base. What have you found are the best strategies for reaching educators and parents in this highly fragmented environment?