Embracing Schools as Customers

Often times the various demo days and edtech press all tends to blur together in a cloud of buzz words (a la adaptive platforms, flipped classroom), however, Imagine K12’s recent batch of edtech startups sounded distinctly different. With 13 teams presenting, one of their largest batches to-date, there was a noticeable shift in tone as many of the startups were not afraid to say they are selling to schools and are actually generating revenue. From the “ramen profitable” startup DeansList kicking off the day to YC and Zuckerberg-backed Panorama Education closing the show sharing they have “4,500 schools using their product, all of which are paying customers.”

As someone who has been following and working in this space for the past few years, hearing these stats are a welcome change. This not only indicates that the investor side of the ecosystem has matured and has a better understanding of the K12 market, but it also demonstrates that more and more schools are deciding to purchase and pilot new edtech tools.

Screen Shot 2014-01-14 at 2.58.03 PM

As for the teams themselves, the pragmatist in me likes more enterprise oriented startups like SchoolMint, while the optimistic side is drawn to efforts like Kodable. SchoolMint’s appeal comes from the basic idea that they are saving schools/admins hundreds of hours by digitizing a process that is currently entirely offline. (And the fact they are already on track to $100k annual revenue is a sign they are addressing a real pain point for schools.) Similar to another IK12 alum, Chalk Schools, these products seem obvious and I think in several years we’ll look back and wonder why schools took so long to adopt these more streamlined and efficient systems.

Screen Shot 2014-01-14 at 2.58.24 PM

Kodable believes that even before kids learn to read they can learn the basic elements of programming. My 3.5 year old and I have tried out the app and I hope more schools and parents will find engaging ways like this to introduce loops and conditional statements to their kids. Kudos to Imagine K12 and the teams for kicking off the year on this impressive note.

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1 Comment

  1. Karen Lien

     /  January 14, 2014

    Great to read your thoughts on the new companies, Jessie, and I’m also happy to see the startups going after school sales.

    Reply

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