Edu Startups Entrepreneurship

Community Drives Retention

As any of my readers know, I care deeply about cultivating diversity in the edtech ecosystem, with an emphasis on empowering educators to be at the center of the movement. So I’m always happy to have the opportunity to share my perspective with the ImagineK12 cohort just as they are building their startups and encourage them to engage educators at all levels of their work. Generating buzz offers a short-term high (and sometimes a spike in user numbers) but building a community drive retention which can lead to an enduring organization with real impact.

Engaging Edu Community- v2 from jessiearora

Here are the slides from my presentation and click around because I linked  to many of the resources I mentioned. Please let me know if you’ve tried any of these strategies and/or what has worked for you to create community within the fragmented K12 space.

Investing in Education

More Ed. Less Tech.

The One Laptop Per Child (OLPC) program is back in the press lately, triggered by an Economist article critique of a recent study conducted in Peru, coverage from Mashable and a thoughtful response from Audrey Watter’s Hack Education. And after overwhelming comments the members of the Peru study posted their own response as well.

So, while the launch and perceived failure of these types of programs is complex, it is clear that no one is surprised. The OLPC project is a classic example of an over-engineered product (too much tech) where little time and resources were actually devoted to the training and implementation (not enough ed.) Teams spend years designing and building the product without much thought on how to distribute and integrate these tools into the learning goals and systems. This is illustrated by Negroponte’s plan to just drop OLPCs out of a helicopter, which luckily was scrapped, but that type of distribution plan highlights all that is wrong with edtech solutions that are focused more on the tech and less on the actual education mission. I’ve have one (from the 2007 Give One, Get One program) and find myself wishing I had some training to help me understand its full potential.

While no one is surprised that the initial efforts of the program were unsuccessful, I don’t believe it’s fair to use standardized test scores to deem the entire endeavor a failure. Rather, I’d like to draw upon the popular notion amongst many valley startups that ‘failing doesn’t mean you’re a failure’ and there is a lot that OLPC and other edtech companies can learn from the past several years. Clearly, OLPC wasn’t quite a lean startup they didn’t fail fast, but they were blazing the trail for others and executing on a very ambitious vision. We should focus on the lessons learned and move on.

By disproportionately focusing on the tech and then labeling the whole effort a failure, this undermines the real role that technology can play, as a tool that improves and enables better teaching and learning, when put in the hands of trained teachers and learners. The real question we should be asking is not whether or not technology tools are needed but more so what are the best methods for integrating these types of tools into the learning environments of global communities. We know that in order to educate a global citizenry that investment in edtech tools are needed, but larger emphasis must be placed on the distribution and adoption plans if we truly want to see impact on student outcomes (and that means more than just standardized test scores.)

I still love the vision behind OLPC, as it was probably my first crush in the edtech world, and believe we will get to a place where access to devices and connectivity will no longer be an issue. However, to truly make an impact on education, from the perspective of teaching and learning, we have got to focus on more ed and less tech.

Marketing & Distribution

Creating Distribution Pathways

Edmodo, considered Facebook for schools, announced at SXSW that they are opening up their API to third party developers to build and more importantly distribute their apps on this platform. There are more detailed write-ups from TechCrunch and HackEducation, and my favorite part is “Edmodo is also launching a Teacher-Developer Exchange to connect educators directly with application developers so that together they can create the apps most needed in today’s classrooms.” As Edmodo begins tackling the massive challenge of distribution into schools and is engaging educators in the process, are they on their way to becoming the OS for K12?